Website Builder

Landing pages that match the ad, tested until one wins.

Give Tanglaw your brand guidelines and product feed. It builds landing pages for each campaign, runs A/B tests on layout and copy, and routes traffic to the winner. The pages live on your domain.

Generation

A page for every campaign, in your brand

Upload a logo, colours and a few reference pages. Tanglaw builds pages from your product data with headlines that mirror the ad copy, so Quality Score and conversion rate both go up.

  • Pages generated from the product feed and brand kit
  • Copy aligned to the campaign and search terms
  • Hosted on your domain with a CNAME
  • Edits in a visual editor, or export the code
Landing pagesSample data
  • Retinol starter kit

    /lp/retinol-starter-kit. Goal: Add to cart

    testing
    Control: benefits first
    4.1%
    Variant: routine video hero
    5.5%
  • Vitamin C serum, Meta traffic

    /lp/vitamin-c-glow. Goal: Purchase

    live
    Winner from September test
    3.6%
  • Subscribe and save

    /lp/subscribe. Goal: Subscription

    live
    Pricing table
    2.1%
    Quiz first
    2.5%

Testing

A/B tests that end themselves

Each new page launches with two or three variants. Traffic is split, significance is tracked, and when a winner is clear it takes all the traffic. You see the result, you do not have to babysit it.

  • Sequential testing so results are not called early
  • Variants on hero, layout, offer and form length
  • Winner promoted automatically, losers archived
  • Results written back to the campaign that sends traffic
Landing pagesSample data
  • Retinol starter kit

    /lp/retinol-starter-kit. Goal: Add to cart

    testing
    Control: benefits first
    4.1%
    Variant: routine video hero
    5.5%
  • Vitamin C serum, Meta traffic

    /lp/vitamin-c-glow. Goal: Purchase

    live
    Winner from September test
    3.6%
  • Subscribe and save

    /lp/subscribe. Goal: Subscription

    live
    Pricing table
    2.1%
    Quiz first
    2.5%

Connected

Pages and ads improve together

Because the same system runs the ads, it knows which search terms convert and which creatives win. That feeds the next page, and page results feed the next bid change.

  • Search terms with high intent become page sections
  • Winning ad hooks become page headlines
  • Conversion lift flows into bid and budget recommendations
  • Shopify catalogue and stock kept in sync
Campaigns, 30 daysSample data
CampaignSpendROASCPATrend
GBrand, Exact
$5,12012.0x$6.08
GPerformance Max, Catalogue
$26,4004.5x$17.48
GGeneric, Retinol and Serums
$12,4003.1x$20.26
GCompetitor, Broad
$4,2903.0x$19.50
MProspecting, Advantage+ Shopping
$22,1003.6x$16.49
MRetargeting, 30 day viewers
$8,9005.9x$10.35

What every page is checked for

  • Headline matches the ad and the search query
  • One primary call to action above the fold
  • Load time under 2.5 seconds on mobile
  • Form fields kept to what you actually need
  • Trust elements: reviews, guarantees, shipping
  • Price and offer visible without scrolling
  • Images sized and compressed for the device
  • Tracking events firing for every goal
  • Variants kept live until significance
  • Traffic split rebalanced towards the leader
  • Winner promoted and losers archived
  • Pages kept in sync with product and stock data

Launch the first page this week.

The website builder is included in Ecommerce Autopilot and available as an add on to the ads plan.