Paid Ads Autopilot
Every campaign audited every few hours. Changes only with your approval.
Connect Google, Meta, TikTok, LinkedIn and Microsoft Ads. Tanglaw reads search terms, audiences, bids, budgets and creatives, then queues the changes that will move ROAS, with the reasoning and the expected monthly impact attached.
Wasted spend
Find the money leaking out of the account on day one
The first audit finishes within minutes of connecting. It reads 60 days of search terms, placements and audiences and lists what has spent money without producing a sale.
- Competitor and navigational terms with zero conversions
- Audience networks and placements that only deliver cheap clicks
- Retargeting spend on people who already bought
- Every finding with the exact monthly amount at stake
- GApprove
Pause 14 competitor keywords with zero conversions in 60 days
Pause the 14 keywords and add login, returns and customer service as campaign level negatives.
Keywords94% confidence+$1,920 a month - GApprove
Move USD 150 a day from Generic to Performance Max
Set Performance Max daily budget to USD 1,050 and Generic to USD 270.
Budget86% confidence+$4,100 a month - MApprove
Retire 3 UGC ads with CTR under 0.5% and scale the top performer
Turn off the three losing ads and duplicate the winner into the Prospecting campaign with a USD 100 daily budget.
Creative81% confidence+$2,350 a month
Budgets and bids
Move budget to where the marginal return is highest
Tanglaw watches impression share lost to budget, marginal ROAS and learning phase status on each campaign. When one campaign is capped above target and another is spending below it, you get the shift as a single approval.
- Budget reallocation that keeps total spend flat
- Target CPA and ROAS adjustments inside platform thresholds
- Learning phase protection so edits never reset delivery
- Rules: let changes under USD 100 a day go through on their own
| Campaign | Spend | ROAS | CPA | Trend |
|---|---|---|---|---|
GBrand, Exact | $5,120 | 12.0x | $6.08 | |
GPerformance Max, Catalogue | $26,400 | 4.5x | $17.48 | |
GGeneric, Retinol and Serums | $12,400 | 3.1x | $20.26 | |
GCompetitor, Broad | $4,290 | 3.0x | $19.50 | |
MProspecting, Advantage+ Shopping | $22,100 | 3.6x | $16.49 | |
MRetargeting, 30 day viewers | $8,900 | 5.9x | $10.35 |
Creative
Call tests when they are done and scale the winner
Creative tests are read against CTR, ROAS and spend thresholds. When the data is in, losing ads are turned off and the winner is duplicated into the scaling campaign with a fresh budget.
- Significance checks before any ad is paused
- New headline and copy variants drafted from your best performers
- Fatigue alerts when frequency climbs and CTR falls
- Works with Advantage+ Shopping, Performance Max and Spark Ads
Spend, 14 days
$47,260
+3.2% vs prior 14 days
Revenue
$241,300
+22.8% vs prior 14 days
ROAS
5.11x
+19.0% vs prior 14 days
Revenue, last 30 days
Autopilot onConnected accounts
4 accounts- GGoogle Ads$48,210
- MMeta Ads$36,880
- TTikTok Ads$9,120
Waiting for approval
3 new- G
Pause 14 competitor keywords with zero conversions in 60 days
USD 1,920 spent in the last 30 days on terms that never converted.
Keywords+$1,920/moApprove - G
Move USD 150 a day from Generic to Performance Max
PMax is budget limited at 4.5x ROAS while Generic sits at 3.1x.
Budget+$4,100/moApprove - M
Retire 3 UGC ads with CTR under 0.5% and scale the top performer
One creative drives 71% of conversions in the test.
Creative+$2,350/moApprove
What the AI checks on every run
- Search terms with clicks and no conversions
- Keywords cannibalising each other across campaigns
- Campaigns limited by budget while ROAS is above target
- Campaigns spending full budget at a falling ROAS
- Target CPA and ROAS set too loose or too tight
- Audiences overlapping or missing exclusions
- Recent purchasers still in retargeting
- Creatives past statistical significance
- Ads with CTR below the account median
- Placements and networks with no conversions
- Broken or redirected landing pages
- Conversion tracking gaps and duplicate events
- Quality Score drops and ad to page mismatch
- Learning phase resets caused by edits
- Expired tokens and disapproved ads
Connect an account and see the first audit.
Seven day trial. Unlimited ad accounts. USD 79 a month after that with no fee on spend.